Qualia in 2014

South Yorkshire Air Museum

December 2014. Qualia has been hired by South Yorkshire Air Museum to explore ways of improving its visiror experience. The project involves rethinking the proximities of key aviation exhibits and aircraft, and the interpretive offer at the museum as a whole. Qualia’s concepts are now part of the museum’s current funding application. Key collaborators include Carolyn Lloyd Brown, Interpretive Consultant at Heritage Angel and Kate Pettitt, Graphic Designer at Bivouac.

See Kate's work here:


See Carolyn's professional profile here:


Qualia Director Awarded Academic Prize

Jan 2014.
Richard Mathers, Senior Creative and Director with Qualia has been awarded the prestigious Duncan Gillard Memorial Medal on completion of his part-time studies for an MA in Conservation Studies (Historic Buildings and the Built Heritage) at the University of York. The Department of Archaeology awards the medal to just one student each year for the best Conservation Studies dissertation. The dissertation, A Study of Authenticity in Relation to the Adaptive Reuse of Urban Industrial Buildings, was described by Gill Chitty, Course Leader, as "by far the best dissertation in a number of years and a distinguished achievement!" Richard says '"The course has helped a great deal with my work as an interpretive designer, particularly with regards to planning accessible visitor experiences in places of historical and cultural interest.”

Qualia wins Prestigious Edinburgh Tender

January 2014. Qualia has been hired by Historic Scotland to carry out a feasibility study for the potential reuse of Edinburgh Castle's water towers. Competition was fierce and the tender was through invite only. Qualia was chosen from a list of six competing companies.

Qualia is particularly grateful to Alec Mitchell at XMC, Carolyn Lloyd Brown at Heritage Angel and Imelda Kay at Studio K for agreeing to be part of the winning tendering team.


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