About the Qualia Name

The definition of the word qualia relates to subjective experience, "the ways things seem to us" and the "ineffable" quality of our sensations. Qualia is the perfect name for a company that creates visitor-centric experiences that are engaging, memorable and accessible to all. The name also says something about the way heritage interpretation and conservation can be interconnected, creative and informed disciplines. Places of historical significance can be appreciated and enjoyed more fully when their embodied values are brought to the fore through shared experiences.

Company Background

Qualia began as RMD in 2002 and was renamed Qualia Creative Limited in 2009. The company shortened its name in 2016 to emphasise its core expertise in providing new experiences that people can connect with. The company is run by Richard Mathers MA, its founder and Director.


Qualia has an excellent reputation for combining innovative thinking with place-specific sensitivity and has worked on several listed buildings, scheduled ancient monuments and UNESCO World Heritage sites. Recent projects include an interpretive planning study for the water towers at Edinburgh Castle, the creation of new visitor experiences at York's Castle Museum and a series of bespoke interactive learning bays for York's National Railway Museum.

Recent clients include: 


  • Historic Environment Scotland
  • Restoration People
  • The RNLI Lifeboats Charity, Poole
  • Cartwright Hall Museum and Art Gallery, Bradford
  • Paragon Creative
  • Whitby Museums Trust
  • L&R Consulting LLP
  • Barnsley MBC
  • Merlin Arts
  • The Discovery Museum, Newcastle



  • South Yorkshire Air Museum
  • Holland and Brown Conservation Architects
  • The National Trust for England
  • The W5 Discovery Centre, Belfast
  • York St John University
  • Brennan Design LLP
  • The Castle Museum, York
  • The National Media Museum, Bradford
  • Eureka! The Museum for Children, Halifax
  • The National Railway Museum, York
 

Qualia Limited, Office 29, York Eco Business Centre, Amy Johnson Way, Clifton Moor, York, YO30 4AG. 01904 692000

© Qualia 2018